‘developing a CRM to enable follow-up processes transformed the working environment’.
This new-to-market product helps companies to have insight about other companies they want to deal with; it enables companies to have structured and unstructured data consolidated onto one platform to improve prospecting time.
We recommended which data to purchase and created decision trees for the field sales reps to deliver online demonstrations. A full DMC intelligence database was created and the project evolved so that our team managed online demonstrations through to order taking.
We developed a follow-up process, post-demo and face-to-face meeting with the use of the CRM. Appointments are managed , diaries are maintained and our own specialists were multi-skilled to enable them to deliver the online demos, thus freeing up time for the field sales staff to close deals.